Creating an appealing ambiance in your restaurant or bar is nearly as important as the quality of food and drink you serve. There are several aspects you need to consider when trying to achieve the ideal atmosphere for your establishment. The most important of which, is to ensure the vibe in your bar or restaurant is in-tune to the type of food and beverages you serve. In other words, the atmosphere you create needs to make sense. Below are few things to consider when designing an unforgettable atmosphere.
You need to take a good look at your existing customer base, as well as the types of customers you want to attract, before you settle on a design scheme for your restaurant or bar. Will your customers appreciate a laid-back, warm and comfortable atmosphere with soft music, or are they looking for a more modern, cutting-edge venue with loud, fast-paced music? The atmosphere in your bar or restaurant should inspire an energy and vibe that is sought-out by your customers.
The attitudes and behaviors of your staff contribute to the atmosphere of your restaurant or bar just as much as the décor. Your staff should be friendly and helpful, and the manor in which they interact with your customers should match the concept of your restaurant or bar. Your staff’s attire will also play into the mood of your establishment, therefore he type of uniform you choose should complement your restaurant’s concept.
One often overlooked aspect of your restaurant or bar that definitely contributes to the atmosphere is its level of cleanliness. If your restaurant or bar is perceived as dirty or disorganized, it will drag down the energy of your establishment. Make cleanliness and organization a priority in the front and the back of the house. Remember to keep the bathrooms well-maintained, as they are a great indicator of the overall cleanliness of your restaurant or bar.
Lighting is one of the most important design aspects to consider when trying to create your ideal atmosphere. In general, it is advisable to avoid overly bright lighting in most types of eating or drinking establishments. Many people feel that soft lighting is conducive to creating a more relaxing and intimate setting, while brighter lighting may be better suited to more casual or fast-paced types of establishments. Dimmer switches are a great way to control the atmosphere of your restaurant or bar, as the intensity of the lighting can be adjusted based on the time of day. The use of table lamps and candles is another way to bring a little more ambient light into your establishment.
You want to choose colors that fit the concept of your restaurant, as well as match the mood you are trying to create. It is also a good idea to be consistent with your color scheme throughout all aspects of your image. Try to repeat the colors used in your logo and branding materials in the décor of your restaurant or bar. Color has also been proven to have an impact on appetite. It is said that warm colors will increase a person’s appetite and cool colors, specifically blue, have been shown to decrease appetite.
The type of music you choose, whether classical, trendy or even live entertainment should coordinate with the overall concept of your restaurant or bar. The volume at which you play your music is also critical in supporting the ambiance you desire. Loud music is better suited for a hip, lively restaurant or bar, where as soft music played at low volume would be more ideal for a quiet, relaxed establishment.
Creating ambiance and atmosphere at your restaurant does not necessarily mean spending more money. Most of the concepts mentioned above can be accomplished simply by fine-tuning the existing aspects of your restaurant or bar.