When a certain west-coast based coffee chain opened it changed the way Americans look at coffee. No longer was the drink just a quick way to get a caffeine boost in the morning; the well-known company helped turn coffee into a way of life for people.

This is evident by the number of coffee shops that have opened all across the county. Some of these shops even face each other (as a few do where I'm from). It is becoming increasingly easier to find a cup of coffee that fits your particular tastes and preferences.

This increase in coffee consumption has lead to the development of an event known as a cupping. The event is really just a coffee tasting, incredibly similar to a wine tasting event. At a cupping, a group of coffee lovers (typically a smaller group) listens to a coffee expert (usually a barista at the business) talk about different types of coffee available and then they taste a selection of different roasts and blends. After tasting each drink the participants talk about how they think the beverage tastes, any underlying flavors they may detect, and whether or not they like the drink, just as is done at a wine tasting.

A coffee tasting is a great idea for an event to bring in customers and have your staff show off their knowledge. A small tasting would even make a great customer appreciation event for your best customers. Showing the different blends you have and getting feedback from your customers shows what they really like and are more likely to purchase, which means not having to guess on what is popular when ordering new stock.

Whether you are planning a big tasting event or just serving coffee everyday, your Serv-U representative has everything you need to make the perfect cup.