Signs advertise your place of business and keep your customers coming back for more. A directional sign in the parking lot will help the customer come right to your door. Be sure to put your name on the entry way at eye level so they know they’re walking into the right place. Don’t overcomplicate your exterior signs with a cluttered message. They should be readable so they won’t confuse the customer. Keep menu boards simple and use pictures to move customers through the line quickly. Consistently include your logo because repetition will help the customer remember you. Contrast colors for maximum readability, such as using a white background with black letters. Stainless steel stands up the best against vandalism and the outside elements. Keep exterior signs in good repair by replacing faded or missing letters. For businesses operating at night, use illuminated signs so customers know that you’re open. Signs can send new customers your way and keep your regulars coming in.