I’d like to take a moment to highlight one of the blogs on my blogroll (see the list to the right of every post).  Since writing about draft beer, I’ve gotten to thinking about another beloved genre of alcohol, wine.

“Wine Library TV” with Gary Vaynerchuk is a must for anyone with even a passing interest in wines.  Mr. Vaynerchuk brings wine down from its high horse and lets us all in on his tasting adventures (including one episode filmed outside in a snowstorm, Gary in a T-shirt).   Vaynerchuk posts a new vlog daily and has even appeared on “real” TV with Conan O’Brien, Ellen, and in a segment on Nightline.

So if you’ve thought about adding a wine list to your bar or restaurant’s menu, have a look at some of Vaynerchuk’s vlogs and get inspired!  Another terrific blog about wine is “Dr. Vino,” and I even found an archived post that talked about the profitability of wine in a restaurant (via info from the most famous of celebrity chefs): 

“In a fascinating and lengthy profile of Chef Gordon Ramsay in the New Yorker, Bill Buford let this nugget drop about the operations at Gordon Ramsay at the London:

‘The [food] prices—the best value in New York—had been deliberately set low, Ramsay told me, to encourage people to spend more on wine, an upmarket restaurant’s greatest potential profit (no overhead, no spoiled ingredients).’”

So get your wine racks, your wine cellar, your wine menu, some wine chillers and decanters, a few bottle openers, all kinds of wine glasses—of course—those glistening bottles of wine...and start profiting!