Branding Lessons from America’s Next Great Restaurant
The recent TV show, America’s Next Great Restaurant, provided viewers with a nine-week crash course on everything they ever wanted to know about opening their own restaurant chain. If you missed out on the nine week series, below are ten takeaways that can help you create a new fast-casual restaurant concept from the ground up.
- Make a powerful first impression with your brand identity.
- Keep the focus on the food.
- Deliver on category drivers.
- Pay attention to details.
- Make sure you have the right people.
- Be different, but not too different.
- Choose what NOT to do.
- Engage your employees with your brand.
- Know your brand DNA and stick to it.
- Be inspired AND inspiring.
For more information on the lessons learned from America’s Next Great Restaurant, check out Denise Lee Yohn’s article on QSR Magazine’s website.
