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Cocktail Trends for 2012
QSR magazine published an article about what 2012 holds for drinks. Andrew Freeman from Rmgt magazine offered his opinion on the future of beers, cocktails and spirits.
According to Freeman, the 2012 drinker will be looking for value and unique experiences. Freeman believes that people will be looking for the best experience for the price. Consumers will want something that is different, that they can’t get everywhere.
Beer continues to increase in sophistication, which makes it a product to watch in the coming year. Cocktails that take minimal time to prepare, and focus on simple combinations will get more attention from consumers.
Another trend for 2012 will be cocktail trucks. While these boozy trucks certainly won’t be seen everywhere, due to obvious legal issues, they will become a novelty in places where they are permitted.
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Categories: Drinks, Alcohol, Trends, News |
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