Why do some restaurant businesses flourish while others languish on the sidelines?  Customer satisfaction and restaurant profit.  When working together, these elements create a successful restaurant business.  Many factors come into play to create excellent customer satisfaction.  According to a J.D. Power and Associates report, "Overall restaurant satisfaction is based on customer dining experiences in four factors that are closely rated in importance: environment, 24%; meal, 30%; service, 26%; and cost, 21%. " (See J.D. Power and Associates Article)

Cornell University also published an interesting article this year about the relationship between meal pace and customer satisfaction.  (See Cornell Hotel and Restaurant Administration Quarterly Article)  In order to increase table turns during peak dining times, it is generally safe for a restaurant to speed up seating and check-out, but customer satisfaction takes a dive if you try to speed up the meal itself.

Of course, customer satisfaction is only part of the equation.  Keep your restaurant costs down and profits high with energy efficient restaurant equipment and bar supplies from Serv-U.  Look for the Energy Star logo!