Franchising Comes to Food Trucks
One fast food company is franchising their food trucks and using the mobile units as an entrance into new markets.
Georgia-based Pool’s Restaurant Group is the parent company of Gandolfo’s New York Delicatessen. Pool’s Restaurant Group began working on a food truck franchising program in early 2010. The program allows individuals to buy into and operate food trucks without having to own or operate a fixed brick and mortar location.
One recent franchisee of a Gandolfo’s food truck, Randy Wolken, was excited by the possibilities of only owning a food truck. “From the owner-operator standpoint, you’re talking about higher net revenues, lower upfront costs, and the ability to react quickly to locations (with a mobile unit).”
Learn about other food service operators that are considering entering into the mobile restaurant game by reading the full article online at QSR’s website.
