If you have ever owned or managed a
bar, you are aware of the never-ending battle to keep you liquor inventory and
cost in check. It’s hard; between employees giving away free drinks,
over-pouring and just plain bottle theft, it’s difficult to keep costs down.
Liquor isn’t cheap—especially top-shelf!
There are several preventative measures you can take to reduce (if not
completely eliminate) the problem. Unfortunately free drinks being given away
and over-pouring is becoming a fact life in the bar business. On a good note,
consistently well-made drinks will bring customers back and there is action you
can take to start combating the problem. I, personally, have worked in/or
around the bar business for 7 years. I have held a variety of duties from
cocktail waitressing to bartending, to management and marketing. Thus giving me
my knowledge and experience to advise from.
One good
place to start is by hiring quality employees. Experience is always helpful;
however, in some instances it’s good to start fresh because if an employee has
been trained improperly before, it’s hard to break bad habits. Everyone you
hire should be extremely willing to learn, take direction, and have a good
morale good for doing what is right and following instruction. Be consistent; try
to have a uniform policy for training all employees so everyone is on the same
page. Most people learn by watching others so you want to make sure that the
“others” they are learning from are doing exactly what you want them to do.
Also be sure to make sure that everyone knows the rules and the consequences of
breaking them and try to be consistent and fair in that aspect as well. I’ve
found two ways to safely give employees the range to give “free” drinks. One
way to control this is to give them a small tab (like $20 every shift) that
they can give to whomever they want. It should normally be reserved for
deserving customers or if for some reason someone receives bad service but we
understand that the bartender should be rewarded for recruiting their friends
into the bar. Another is to advise your employees to just ask a manager if they
feel someone deserves something for free and they can add it to their manager
tab. Both of these methods are good because then ALL liquor is accounted for.
One thing to watch out for is most states forbid the “comping” of alcohol so
make sure to research the proper way to adjust someone’s bill containing
alcohol or how to give someone free or discounted alcohol. To help keep
employees motivated to ring everything up, have shift contests to see who can
ring up the most in sales. This method is beneficial two-fold because
everything gets rang up and it actually motivates your staff to sell more or
up-sell to more expensive brands. Another thing would be to frequently “quiz”
for employees to check up on their pouring/drink making skills. It’s important
to remember to reward or praise employees who following the rules and
performing according to your standards!
Shot measurements can vary from bar
to bar. The popular standard is 1 oz, which is a 3 second-count pour. *Make sure to reference you area’s laws because some
cities, counties and states have different standards* Most experienced
bartenders will follow this and know this. If you don’t trust your employees to
adhere to a strict count pour you are in luck because there are several
different types of bar equipment that can take the guess work out of pouring
properly. One piece of equipment is a liquor dispensing system.
It is a gravity feed system with counting meters. You can set the meters up for
the exact pour amount you desire. This system virtually eliminates the problem
of over-pouring because you will notice if an employee is turning the dial more
than once. The second most effective method is to use a controlled pour instead
of a free pour. You can get measured liquor pours in several different ounce
measurements so you can personalize it to your bar’s needs. They also come with
different features: dust covers that will keep dust and bugs out, different
colors so you can coordinate colors to liquor costs, collars to make removal
from bottle easer and designs to fight contamination and evaporation.

Pours certainly help but they do
have their loopholes. In theory you should be able to tell when an employee is
over-pouring when they are making one drink and you see them tip the bottle
back more than once. Having extensive experience behind the bar and used a
controlled pour before I know that sometimes it does not pour the exact correct
amount on the first pour so you do have to tip it again sometimes. This
situation usually occurs in user error or the person prior using that bottle
only took a partial shot from that pour. Like I said the pours help greatly,
they act like training wheels for the bartender, but they do have their faults.
Another piece of bar equipment you can use called a jigger. A jigger
is a stainless steel shot glass with a
single shot pour on one side and ½ shot pour on the other. The bartender
pours the liquor from the bottle using a free-pour dispenser and measures the
liquor for the drink using the jigger. It’s the same concept as using measuring
cups. You can also order jiggers in different ounce measurements to customize
it to your bar’s needs.

Now for the downfalls to using a
jigger… This method only works if you bartender follows this recipe to a “t”.
The jigger is best used amongst experienced bartenders with confidence and
control because the jigger allows for extra spillage. It can be more time
consuming for your bartender so that means they are serving fewer drinks. You
also create more dishes that need to be cleaned. All in all, it is still a
better method than using a free-pour alone and allowing your employees to
freely add as much liquor as they desire to a drink.
In terms of monitoring your
employees, security cameras
always help and are beneficial for many reasons. Most importantly they help
deter theft and provide evidence if theft does occur. You can also use the
system to watch and see if employees are over-pouring or not ringing drinks in.
One bit of advice that I would like to add is that if you do catch someone on
camera, it’s good to point out their mistakes and reward employees when they
are good to let them know that you are monitoring them. Let everyone know you
have a camera system monitoring them as they work regardless because there may
be statutes in your state requiring you notify anyone if they are being
recorded by surveillance equipment. Cameras work as great deterrent for theft,
over-pouring and the giving away of free drinks, so
if your business is on a budget you can buy simulated security cameras
to make employees think they are being watched. Now, you will from time to time
encounter employees that don’t care and will give things away for free or
over-pour even though they know they are being watched, so cameras don’t offer
a 100% guarantee but they are very, very helpful. I highly recommend having a
camera surveillance system on your safe as well as in your coolers and liquor
storage rooms. Bottle theft will hurt your liquor cost and inventory the most.
Not only are you out the cost of the bottle but you are also out of the
potential profit made on that bottle. Having security cameras can help battle
against bottle theft almost 100%. Another bit of advice I can offer is to send
in secret shoppers or dummy customers to put your employees to the test.
Obviously you must recruit people that no one in your bar staff knows. Secret
shoppers are probably the most efficient and cheapest way to monitor your
employees. It’s also good to get outside feedback as to how well your employees
are performing.
As far as actual bar equipment
goes, liquor dispensing systems, pours, jiggers and security cameras are the
best items I can recommend for combating rising liquor costs, theft and
incorrect inventory. There are a few other methods I can recommend to help
fight these problems. One hint would be to do a quick-count of your inventory
after close every night. Keeping track of this can help you catch theft or
serious problems almost immediately and it’s a good thing to have on file to
reference back to if a problem does arise. It is necessary to do a complete and
thorough inventory at least once a month. It is also good to do an empty bottle
inventory that you can compare against your sales and regular inventory to
check up on over-pouring and free drinks that are given out. It is also good to
keep a log in your liquor storage room and every bottle that is taken out is to
be written down and signed off by whoever takes it. If you use a security
camera in your liquor storage room, you can go back and check the log to verify
all liquor that has been removed.
A bar is a bar…sad to say that some
things can’t be 100% prevented, but the good news is that there are methods and
bar supply tools that can help combat problems with liquor control. Rules will
be broken or bent from time to time so these methods aren’t sure-fire but they
will certainly help! Remember to: stay consistent with your practices, be
involved with every aspect of your bar, and keep your eyes open so you can get
the best profit-margin possible out of every bottle of liquor and the best,
most responsible service out of your employees.