Easy ways to refresh the look of your restaurant: part two - quality glassware

Roger — Wed, 21 Oct 2009 10:10:00 GMT

In our last blog we talked about specialty glassware and its benefits. Now let’s take a peek at the top shelf and see what we can do there. So what is it that a customer expects when ordering top shelf liquor? I can tell you for sure that it isn’t a Dixie cup.

Your choice in glassware can add that final touch to your bar drinks that increase a customer’s enjoyment and keep them coming back for more. For instance, when choosing glassware for beer you’ll want to decide if you would like an increased perceived value in a mug where there appears to be a larger amount of beer due to the way the base is shaped, or would you rather have an hourglass pilsner that allows for a larger head. Restaurant guru tip: always make sure you account for the head when choosing glass size.

When it comes to wine glasses there is not only the visual appeal of the glass to consider but also what type of rim is on the glass. Talk to any wine connoisseur about the importance of the rim on a wine glass and you’ll most likely end up in a conversation about the advantages of a sheered rim glass. A sheered rim won’t make a bad wine taste like top end, but it will make a quality wine taste even better. The sheered rim allows the customer to taste the wine more than they taste the glass and it also directs the wine in a more precise manner toward the correct area of the tongue. Another benefit of a sheered rim is by increasing the amount of oxygen one draws into the mouth, volatilizing the wine and directing the flavor up into the nasal cavity for increased taste perception.

So now that we’ve covered specialty glassware and top quality glassware, let’s talk about storage of your newly expanded glassware selection. You could store them under the bar but that is really counterproductive to what we’ve been trying to accomplish. Perhaps it is time to invest in an over head glass rack so your glasses can still be generating customer interest and conversation even if they aren’t currently in use. Has anyone been to a pub which has a yard glass hanging on the wall behind the bar? How many ales do you think the bar is really selling in that yard glass; probably not many, but I will say for sure that somebody asks about the glass at least once a night.

You can find all of your glassware needs here at Serv-U. If you have questions regarding glass size for your beer or if sheered glasses are right for you, feel free to contact us via phone at 800-797-3788 or click the picture of the customer service representative at the top left corner of each page of the site to launch a live chat and one of our customer support staff will be happy to answer all of your questions.

Be sure to check back for part three of eight in our easy ways to refresh the look of your restaurant series where we’ll be discussing dinnerware.

ServU-Online Blog RSS Feed

Easy ways to refresh the look of your restaurant: part two - quality glassware